Why do I need an Influencer Agreement?
Influencer marketing is increasingly popular to grow a customer base and build brand awareness. However, a verbal or unclear arrangement could be disastrous for your brand financially and reputationally if things go wrong. Think misunderstandings re keeping expensive designer garments, use of competitor or off-brand imaging, offensive content, and disputes regarding how fees should be calculated. Our Influencer Agreement ensures everyone is on the same page about content creation expectations, fees, intellectual property ownership, deliverables and deadlines.
Who is an Influencer Agreement for?
Brand owners, marketers, and advertisers engaging an influencer to promote their products or services through social networks.
What’s in this Influencer Agreement?
NZ lawyers have created this agreement to be used by NZ businesses. It is simple, easy to understand, without legalese and fair to both sides to reduce negotiation time and keep the relationship positive.
The agreement is easy to tailor to each collaboration. It can be used for a one-off specific campaign or ongoing engagement for multiple campaigns (when used with our Campaign Brief to Influencer Agreement). It enables you to create a detailed scope for the collaboration (by answering some simple questions). It includes clear payment terms (you can choose from fixed fee, commission per sale, fee per post, bonuses for meeting targets), intellectual property protection and optional exclusivity and non-competition restraints. The influencer is required to comply with your brand guidelines, applicable laws and the Advertising Standards Codes and guidelines.
How long will it take to create my Influencer Agreement?
10-15 minutes – do it over your next coffee! During the Q&A you can save your progress to come back later, or repeat the Q&A to change an answer or produce a new version of a document.
What information do I need to complete the Q&A?
- The name and contact details of the brand owner and the influencer
- Campaign details – one-off or ongoing engagement? Duration?
- Content - specific platforms, type of content, number of posts, required tags and items to avoid, timing, visibility, republishing rights
- Type of fees, expenses and method of payment
- The duration and area of any non-competition and non-solicitation restraints
What if I need help?
On Your Terms has teamed up with Luminate Legal to offer its customers the option of obtaining legal advice from a lawyer to provide extra assurance and peace of mind. If you would like to ask a lawyer some quick questions about your document (or your responses to the Q&A), or have your document reviewed/edited by a lawyer, click here to view and select Luminate Legal's packages and fixed-fee pricing exclusively for On Your Terms customers.
What do I do once my document is created?
The agreement is ready to sign as soon as you have downloaded it. Both parties must sign it to ensure it’s legally enforceable, which you should do before the influencer starts work. If you need help with how to sign the Influencer Agreement, read our helpful blog here.
Other helpful information:
- Read our Blog: Empowering Creatives: How to Protect your Copyright, How to Protect your Brand, Do I really need T&Cs?, How to hire an influencer without the risk
- You may also find these bundles or documents useful for your business: Term Sheet for Project, Services Agreement, Individual Employment Agreement, Independent Contractor Agreement
- Check out our FAQs here
If you’re unsure whether this agreement is what you need, reach out to us at hello@onyourterms.co.nz – we’re happy to help!
If you’re not satisfied with your purchase of this product for any reason, let us know why within 10 days of your purchase and we’ll work with you to make sure you’re happy, including giving you a full refund if necessary.
Disclaimer: On Your Terms was created to provide fast, easy and affordable access to legal information and documentation. We are not a law firm and do not provide legal advice. The information and documents we provide are of a general nature, designed for common situations, and may not be suitable for your needs or circumstances. If you need legal advice, we have a network of specialist law firm partners able to help you here.